team
Jun 7 2022
Reasons to Hire a Fractional Chief Marketing Officer

If you’re like most business owners, you probably wear a lot of hats. You’re the CEO, the CFO, the HR director, and sometimes even the janitor. It’s tough to do it all yourself. That’s why more and more businesses are hiring fractional chief marketing officers. A fractional CMO can help take some of the burdens off of you and allow you to focus on what you do best. We will discuss some of the reasons why you should consider hiring a fractional CMO for your business.

You Can’t Manage All Your Marketing Initiatives

manOne of the main reasons to hire a fractional CMO is that you likely won’t have the capacity to manage all of your marketing initiatives as a small business owner or senior leader. A fractional CMO can help take some things off your plate and provide expertise in areas where you may be weaker. In addition, a fractional CMO can help you create and manage a marketing budget, something that is often difficult for small businesses. By having a fractional CMO on your team, you can focus on what you do best and leave the marketing to someone who is an expert.

You Need an Outside Perspective

You should hire a Fractional CMO fractional chief marketing officer will give you an objective and outside perspective on your marketing efforts. A fractional CMO can provide this perspective because the day-to-day details of your business do not bog them down. This allows them to take a step back and view your marketing efforts from a 30,000-foot level. A fractional CMO can also provide an objective perspective on your target market. They can help you determine if you are targeting the right audience and if your marketing message is resonating with them. Objectivity is critical in effective decision-making. You should hire a fractional CMO to help you make objective decisions about your marketing efforts.

You Want to Improve Your Marketing Results

teamLike many other business owners, you may be feeling frustrated with your marketing results. You’ve tried a few things here and there, but nothing seems to be working as well as you’d like. The good news is that hiring a fractional chief marketing officer (CMO) can help you turn things around and start seeing the results you want. For example, a fractional CMO can help you develop and implement a comprehensive marketing strategy that includes online and offline components.

Additionally, a fractional CMO can help you better understand your target market and how to reach them effectively. They can also help you create more effective marketing materials, such as website copy, brochures, and email campaigns. And perhaps most importantly, a fractional CMO can help you measure and track your marketing results so that you can see what’s working and make necessary adjustments. If you are looking to take your business to the next level, hiring a fractional CMO may be the right step. A fractional CMO can help you develop and execute a marketing plan that will reach your target audience and grow your business.

Kathy Fair 0 Comments
web builders
Apr 13 2022
5 Biggest Mistakes to Avoid When Building a Website

There are so many things to think about – from design to functionality, and you have to ensure that your website is perfect! Unfortunately, many business owners make mistakes that can hurt their website’s chances of success. This blog post will discuss the four biggest mistakes to avoid when building a website. By avoiding these mistakes, you can ensure that your website is successful and helps your business reach its goals.

You Don’t Have a Plan

web statsOne of the biggest mistakes when building a website is not having a plan. You need to know your goals for the website and what you want it to achieve.

Without a plan, it’s easy to get lost in the process and create a website that doesn’t serve any purpose. Make sure you have a clear idea of what you want your website to do before you start building it.

Your Website Is Not Mobile-Friendly

Another big mistake is creating a website that is not mobile-friendly. With over half of all internet traffic coming from mobile devices, it’s essential that your website can be accessed and used on a smartphone or tablet. If your website is not mobile-friendly, you’re missing out on many potential traffic and customers.

Inconsistent Domain Name

If you want people to take your website seriously, you need a professional domain name. That means avoiding free domains like “yourwebsite.wordpress.com” or “yourname.blogspot.com.” These domain names make it seem like you’re not serious about your business or website. You should also avoid using multiple domain names for your website. This can confuse users and make it hard to build up brand recognition. Stick to one domain name and make sure it’s easy to remember and spell.

Cluttered Homepage

Your homepage is often the first thing people will see when they visit your website. So, you want to make sure it’s clean and organized. A cluttered homepage can be overwhelming for users and make it difficult to find what they’re looking for. Stick to the essentials on your homepage and organize the information in a way that is easy to understand.

Slow Servers

web buildingIf your website takes too long to load, people will likely give up and go to another site. Make sure your website is hosted on a reliable server to load quickly and efficiently. This is especially important if you have a lot of images or videos on your website.

By avoiding these mistakes, you can create a website that is successful and helps your business reach its goals. Plan ahead, make it mobile-friendly, choose a consistent domain name, keep the homepage clutter-free, and use a reliable server. By following these tips, you can build a website that will be successful and help your business grow.

 

Kathy Fair 0 Comments
e-commerce business
Feb 21 2022
2022 E-Commerce Marketing Trends to Watch Out For

It’s hard to believe, but 2022 is already here. It’s time to start thinking about the marketing trends that will dominate in the coming year. If you’re an e-commerce business, it’s important to stay ahead of the curve and prepare for what’s to come. In this blog post, we will discuss some of the top ways that e-commerce businesses can market themselves in 2022. Stay tuned for more ecommerce marketing tricks by following our website. Here are some of the top trends:

Social Media Shout Outs

social media marketingSo many people are on social media this year, and it’s beginning to look like the beginning of Skynet from Terminator. By 2022, there will be even more people on social media, and businesses need to start taking advantage of this.

One great way to do this is by giving shout-outs to your customers on social media. Thank them for their business, and let them know how much you appreciate it.

This can help create a better relationship with your customers and make them feel more valued.

User-Generated Content (UGC)

User-generated content can be a great way to market your ecommerce business in 2022. It’s important to note that you should never ask for UGC from customers; it should always come naturally as people post products they bought and tag the store or use branded hashtags on social media. This type of marketing can help increase brand awareness and create a sense of community around your ecommerce business.

Paid Advertising

In 2022, paid advertising will still be an important part of any successful ecommerce marketing strategy. By paying for ads, you can target specific customers who are more likely to be interested in what you have to offer. Paid advertising can also help you to acquire new customers and increase brand awareness.

Influencers Endorsement

influencer marketingInfluencers can be a great way to promote your ecommerce business in 2022. By having an influencer endorse your products or services, you can reach a new audience that may not have been exposed to your brand before.

It’s essential to make sure that the influencers you work with are relevant to your industry and target market.

The Takeaway

There are many other ecommerce marketing trends that will be popular in 2022, but these are some of the most important ones to start preparing for now. Make sure to stay tuned to our website for more tips and tricks on how to succeed in ecommerce this year. Thanks for reading!

Kathy Fair 0 Comments