Being a franchise owner is quite challenging. Aside from you have to ensure that you are following the guidelines to keep the license, there are other things that you have to focus on such as advertising. This task can be overwhelming because there are various factors that you have to consider.
Again, you have to make sure that when you are marketing the franchised business, you need to follow the guidelines that were given to you in terms of promotional campaigns. But this does not mean that you can no longer customize your advertisements.
Since SEO is the most popular advertising tactic nowadays, you are probably wondering how this can help your business become more visible online. Just like any other businesses out there that are utilizing SEO, your main goal is to be on the first page of the search engine results. SEO can make this happen for your business as long as you utilize it the right way.
Use unique and creative content
Instead of hiding under the wings of the franchisor, why not create unique and creative content for your microsite? This will make a huge difference because such content will directly lead local customers to your site. This would be very beneficial especially if there are other franchises within the same location. You will surely stand out and make your franchise more competitive.
Target the local market
When creating content for your microsite, make sure that you target the local market instead of being broad. This way, when people consult Google about the products and services that they need, your chances of being seen would be much higher. With this, it is important that you always include your business’ geographical location.
Localize your social media profile
Social media is also a great way to make your franchised business become more visible. But like what was mentioned above, it is important that you localize even your social media profile. This will help you create your identity.
Customers tend to get frustrated when they use the search engines, and they keep on getting bounced back and forth to other locations. This is something that you would want to avoid. That is why localizing your promotional campaigns, content, as well as your social media profile is extremely important.
SEO can do wonders for your franchised business provided that you use it correctly. And always make sure that in every advertising campaign, you follow the SOP of the trademark.