laptop
Enhance your online presence with a dual-role

There is a common misconception these days, among business owners, that web design and search engine optimization do not compliment each other. The truth is, however, that they function in unison extremely well. Both of these aspects are invaluable to any business trying to establish and enhance its online presence. That is why hiring a modern web design Manchester agency that also specializes in SEO would be quite a good decision for any business out there.

Business owners usually have a bad habit of hiring a web design and search engine optimization agencies separately. In most cases, this ends up as a poor financial decision, because their combined prices can far exceed the cost of a single web design/SEO agency services. By hiring such an agency, one can save up a considerable amount of money, which can be better used for other business areas. Also, an agency such as that will ensure that their clients’ websites are entirely back-end coded and optimized.

Web design

digitalExpert web design professionals are capable of providing all the critical features in their endeavors. Most of them prefer using the latest design technologies, such as JavaScript, CSS, HTML and Jquery. With the help of these technologies, web designers can enhance a website with a plethora of vital functions, which include:

  • E-Commerce
  • SEO friendliness
  • Responsiveness
  • Social Media Integration
  • Customer Support
  • Security

Optimization

When it comes to engine optimization, the goal of these experts is to optimize a website and its various pages, for certain keywords or phrases. These keywords are the same phrases and words that are being typed by millions of users, all around the world, all the time. The more popular and lucrative the keyword is, the bigger the competition will be for higher search engine results. By hiring an agency that can handle both web design and optimization duties, a business owner will basically kill two birds with one stone, and gain an edge over the closest competitors.

Prices

Another big misconception surrounding these dual-role agencies is concerned with their prices. The truth is, they are not cheap. Reputable companies value their efforts, but they do get the job done, and with excellence. Still, there are those that are considered reasonable, but their services are usually considered sub-par. They often lack any advanced skills and are mostly quite inexperienced. Given how intense the competition is these days, an aspiring business endeavor cannot afford itself to lag behind its peers, due to poor web design or engine optimization. If a certain agency offers its services at extremely low prices, then there is a high probability that it is most likely some scam. One should be wary of those because the field of web design and engine optimization is chock full of them.

SEOAlthough there are no cheap and reputable, dual-role agencies on the market, they are still a much better option than hiring two separate ones. Outsourcing two separate tasks to two different organizations, will only strain the budget even more, and create coordination problems. By hiring an agency that can fulfill both roles, the overall price will be lesser, and there will be no issues when coordinating various tasks, which is of great importance because optimization and web design cannot provide maximum results without each other.

SEO rank trackers
Understanding SEO Ranking Trackers

Knowing how well your clients business websites are performing on the search engines help in many decision makings. Both you and your customers will have a lot to benefit from the SEO rank tracker. As a business person, it is good to understand how the rank trackers work so that you can either monitor it yourself and if not, at least understand the reports sent by your SEO provider. So, below we take you through all you need to know about them.

Understanding the SEO rank trackers

What is an SEO rank tracker

instagram pageThis is a highly interactive online software application used mostly by the SEO providers to check the performances of their client’s website ranking on search engines. They include inputting, the keywords in the template provided and searching for the same. The results are very simple data related to the ranking position. Either you or your client can use the data to analyze the position of the website.

Local rank tracking

Understanding the performances of various websites in different local parts of the world is the first start in understanding any business performances. Most business people are in need of this information to know how to deal with the local market. Doing the local marketing campaigns is crucial for business survival. As a business person ensure to ask your SEO provider to assist in analyzing this figures.

Global SEO rank tracking

On the off chance, your business has gone international, this kind of ranking is very crucial. As a matter of fact, the business is in the form of blackout without it. It is one of the most important in knowing the level of global acceptance. All top and global businesses can confirm to having benefited greatly from this services. All SEO agencies need to prove the efficiency of their services by the use of the ranking tools and sending frequent reports to their clients via email.

Benefits of SEO ranking tracker

SEOWith the ever evolving technology, SEO service providers do not need to buy any software to use this services. Most providers of the SEO ranking trackers offer cloud-based online tracking solutions. Thus one does not have to commit to any provider. The well-sophisticated software can provide detailed reports on different keywords and their performances.

Conclusions

SEO services go far beyond assisting a company to improve the ranking on search engines. There are many more services used to make internet marketing success.